I feel like everytime a new season comes I'm always talking about Vitamina's new campaign but the truth is that since they have started to design their collections inspired by a particular "it girl", I always get very excited to see how the new collection and campaign will look like because I think that they always find a way to merge the essence of the brand with the particular style and personality of the person they choose.
In the previous years, they had Olivia Palermo and Alexa Chung as the face of their campaigns and last summer they have introduced another major it girl: Chiara Ferragni. She has one of the greatest styles in the fashion world, very playful and fun but super elegant, feminine and chic at the same time, so I see that tone of freshness and trendiness in this new Fall Winter collection from Vitamina. As the previous Spring Summer campaign, this one was also shot in Los Angeles, where Chiara lives, so for me, it's also interesting that they choose to do the photos in the place that it's attached to that particular figure because it's like a unity. One can't think about Olivia Palermo and not imagine her in New York or when we think of Alexa Chung we also always have our minds in London. The same happens with Chiara Ferragni and Los Angeles. So, I hope you like the campaign as much as I do and I'm really looking forward to trying some of those pieces from Vitamina! :)
All pictures were extracted from Vitamina's official Facebook site